POP TAPS BRAND ARCHITECT AND DIGITAL STRATEGIST KENT REES FOR THE NEWLY CREATED ROLE OF CHIEF MARKETING OFFICER
Former Pivot General Manager and IFC Brand Chief Takes Key Executive Post at Pop as It Emerges as One of the Fastest Growing Media Networks with a Robust Slate of Premium Scripted Programming
??LOS ANGELES – August 10, 2017 – Fueled by a robust slate of premium original scripted programming, growth in its distribution and momentum with advertisers, Pop announces the appointment of Kent Rees to the newly created position of Chief Marketing Officer. Rees joins Pop, the CBS/Lionsgate-owned cable network, starting August 14 and reporting to its president, Brad Schwartz.
Rees, who most recently served as General Manager of Pivot and helmed the highly regarded rebrand of IFC, steps into the CMO role at Pop with over 20 years of experience as an industry innovator. He will oversee Pop’s brand strategy, creative and research in addition to consumer, ad sales and affiliate marketing. Rees will lead Pop’s digital business, as the network forges new paths to engage viewers across social media and emerging platforms.
“It is rare that you get to add such an accomplished media crusader, brand-builder and digital innovator to your executive team,” said Schwartz. “Kent has a demonstrated track record of building disruptive channels, break-through multi-platform brands and award-winning creative. As we leap from emerging network to prominent media brand, there is truly nobody better to help get us there. We are lucky to have him join our extraordinary team.”
“I am really excited to join Pop at this moment in time. It’s a fast-growing network with a lot of momentum already built. I look forward to accelerating the brand and digital growth as we prepare for a terrific slate of original programming in the near future. I love the energy that Pop brings to the brand and the viewer experience. It’s just a blast to watch,” said Rees.
Most recently, Rees served as the Executive Vice President and General Manger at Pivot TV, a brand he helped build from scratch. He also oversaw successful launches of “Please Like Me,” “Fortitude,” the Emmy-winning “Hit Record on TV” and over 10 other original programs across all platforms. He also created award-winning digital content in support of network initiatives in addition to his management of the Pivot.tv marketing strategy.
Prior to Pivot, Rees was the Head of Marketing for Bedrocket Media Ventures, where he led brand and digital marketing for a series of YouTube channels. He also served as Executive Vice President of Marketing and Creative Services for Current TV, where he launched “Countdown with Keith Olbermann” with record ratings across all demos.
Rees also served as SVP, Marketing at IFC where he spearheaded the network’s notable rebrand as “Always On. Slightly Off” and drove the record-setting launch of the Peabody-winning Portlandia and other brand-defining shows and digital content.
Rees is a graduate of New York University and former Promax BDA board member. When not marketing content, Rees can be found watching his beloved hometown Minnesota Vikings, listening to Bob Dylan or enjoying the company of his wife and two children, who are all from New Jersey.
Fans don’t sit at the outskirts of pop culture making snarky comments. They live right smack in the middle of it, sharing, creating and connecting their passions with others. Seen in more than 80 million homes, Pop gives fans a dedicated channel that loves being a fan as much as they do. A channel filled with optimism, humor, excitement and a passion for the great times in life – those you remember and those still to come.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF.A, LGF.B). The partnership combines CBS’ programming, production and marketing assets with Lionsgate’s resources in motion pictures, television and digitally delivered content. Pop’s ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series and the studio responsible for the worldwide box office phenomenon “La La Land,” winner of six Academy Awards, the blockbuster “Hunger Games,” “Twilight Saga,” “John Wick” and “Now You See Me” franchises and acclaimed television series including “Orange is the New Black,” “Nashville,” “Casual,” “The Royals” and “Greenleaf.”
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